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New Data Reveals Plastic Surgery Spending is Rebounding with a Continuing Demand for Cosmetic Procedures as 2011 Approaches

Men and Women are Spending More and More to Eliminate Signs of Aging as the Economy Improves

Tampa, FL (December 13, 2010) – Each year, millions of Americans invest in cosmetic procedures to gain a renewed sense of confidence and feel their best. However, as the economy experienced a dramatic downturn in 2009, so did plastic surgery spending, which fell 20 percent across the country, according to the American Society for Aesthetic Plastic Surgery (ASAPS). Data provided by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), along with Tampa Bay Facial Plastic Surgeon, Richard Castellano, MD, show more and more people are spending on nips and tucks. The AAFPRS states the number of non‐invasive cosmetic procedures rose 47 percent in 2009 alone with further increases seen in 2010 and expected in 20111.

“In our own practice, we’ve seen a solid increase in all procedures from eyelifts to facelifts and, of
course, fillers,” explains Dr. Richard Castellano of Image Lift® in Tampa. Dr. Castellano’s practice
specializes in performing cosmetic procedures on the neck and head. He alone has performed over 3,500
facelifts, mini‐lifts and eyelifts making him literally one of the most experienced facial plastic surgeons in the United States today.

“We’re thrilled to report our practice has seen growth from 13.5 to 20 percent on procedures from 2009 to 2010,” he adds. “It makes perfect sense to think there is a correlation between happy people and an improving economy,” says Dr. Richard Castellano of Image Lift® in Tampa. “The better people feel about themselves, the more likely they’ll have the confidence to go for their dream job or even treat themselves to a new wardrobe, which naturally gives the economy a boost. I believe plastic surgeons will continue to see increases in growth through twenty eleven, as well.”

On the national level, the latest data from the AAFPRS showed 77 percent of physicians agree patients are more educated about plastic surgery options. The AAFPRS states that “With more people wanting to look younger, feel better and take an active role in their health, patients are researching different physicians and treatments to find the best one suited to meet their personal needs.” The AAFPRS survey concluded that the overall rise in these procedures pointed to more patients trusting their face to facial plastic surgeons that are trained and focus solely on the face and neck. “Because of this,” according to the study, “patients are seeing better outcomes.”

No matter what a potential patient’s procedure of choice is, Dr. Castellano’s best advice is always to “Seek out a surgeon who is highly qualified, trained and experienced in performing that particular procedure to ensure the best possible outcome and a high level of satisfaction. It is also important that a doctor is down‐to‐earth and that a patient can feel like they can connect with them. Good communication between the doctor and patient is paramount in achieving a customized result.”

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